In 2018, more than half of the planet tuned in and watch the World Cup. That’s billions of football fans across the globe.
Contrast that with American football, with roughly 20 million fans tuning in to watch the sport. It’s safe to say that football, otherwise known as soccer, is the world’s sport.
And with so many people tuning in to watch football, there are a lot of eyeballs that can see the latest football kit on their favorite teams.